ASCO paints is a well known establishment for industrial paint that never got revamped before. The old logo was yellow and blue, limiting its application on colorful backgrounds, essential with this sort of industry. The solution was to create a neutral logo that can be applied on multicolor paint buckets and their cars without losing the history of the company. The second application of the logo was on a folder that contained samples of the wood stains, It had to look good as a representation of the company and practical for the paint shops to use and display.

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