Koōa - Branding creatine & protein gummies

Consultancy & Planning   Branding & Communication   Event planning, design & development   Graphic Design & Illustration   Web Solutions  
Consultancy & Planning / Branding & Communication / Event planning, design & development / Graphic Design & Illustration / Web Solutions / Custom Packaging Solutions / Digital, Offset and 3D printing
It’s koōa was founded with a vision to create a pure, delicious, and effective health supplement for today’s fast-paced world, designed for those who seek more than just results, but a better wellness experience.   

It’s koōa offers healthy, tasty, and convenient supplementation on the go. It’s Kooa gummies are sugar-free, gluten-free, HALAL, naturally flavored, free from artificial colors, gentle on the stomach, and formulated for optimal absorption.
 
We flipped the gummy world upside-down with the branding. Custom typography, a bold palette and distinguished color-coding to highlight the different flavors. 
 
 

what we delivered//

<div><strong>Strategy:</strong> Brand Purpose / Mission / Vision. Brand Values. Brand Positioning Statement. Unique Value Proposition. Target Audience Profiles. Customer Personas. Market &amp; Competitor Positioning. Brand Archetype. Brand Personality Traits. Brand Promise. Emotional Territory. Tone of Voice Framework. <strong>The visual DNA: </strong>Logo System. Submark Icon. Color System. Primary and secondary Color Palette. Accent Palette. Color Ratios. HEX / RGB / CMYK / Pantone codes <strong>Typography:</strong> Primary Typeface. Secondary Typeface. Web-safe Alternatives. Hierarchy System. <strong>Packaging: </strong>Jar,<strong> </strong>Pack, bag, sampling tins and box. <strong>Merchandise display: </strong>popup display stand. countertop stand. rollups. <strong>Giveaways &amp;</strong> <strong>Merchandise: </strong>gym bag. t-shirts. <strong>Printing &nbsp;Files and production. Social Media Launch Kit.</strong></div> <div>&nbsp;</div>