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Sushi Bay
Brand Creation

With the sushi trend spiking in Cairo at the time of the brief, Café supreme wanted to launch its own line. Every other sushi place was created to look purely Japanese but since every country adds its own twists and flavors to the recipes and way of serving, changing the identity into a fusion of cultures seemed like a positive idea. It was. Merging the oriental pattern to the Japanese flavors created an emblem that looked like a maki roll using just the right palette, with the orange on the outside like the salmon, white for the rice and the green for avocado in the center. The line was a success and a couple of branches opened in Cairo's most famous malls and lively residential areas.

Asco Paints S.A.L
Full Branding

ASCO paints is a well known establishment for industrial paint that never got revamped before. The old logo was yellow and blue, limiting its application on colorful backgrounds, essential with this sort of industry. The solution was to create a neutral logo that can be applied on multicolor paint buckets and their cars without losing the history of the company. The second application of the logo was on a folder that contained samples of the wood stains, It had to look good as a representation of the company and practical for the paint shops to use and display.