About the Project:
Paper11 is roof11's brain child, it's the result of basic design thinking. During the economical crisis & COVID-19 lockdown, roof11's designers & production machines needed to keep busy and so Paper11 was born. We developed a system that allows us to work and print remotely.
Producing a product that filled a market gap, not only in Lebanon but in the Middle-East, with cool designs that give the illusion of wallpaper for a fraction of the price received a great deal of success. Wall decals are an easy D.I.Y. so people can do it alone at home without having to go through a health hazard by receiving installers when there's a pandemic and the world is on lockdown. Paper11 now ships worldwide.
We built the identity, products, e-commerce website, and social media accounts and management.