About the project:
AFID2019 - Lebanon's first agri-food innovation event
We were brought on board to add an experience to the mood of the event. As the brief was to help with the concept, sorting the startups and the general look & feel, and as we listened closer to the details of the brand, we realized that one of their strategy/objectives included the words "catalyzing innovation from farm to fork". What we've suggested was to sort them in that exact order.
We replaced traditional lanyards with recycled paper handles, also designed the name tags as little recyclable kraft envelopes with seeds inside to grow, giving back to nature and keeping it green.
We've used recycled materials as much as we can to design the space, using pallets to create the stages as well as the seating; and plants to decorate and divide it.
We are proud to be part of an event that is meant for the advancement of innovation in the Agri-food industry, with seeds from Lebanon to the world.
All plants used were provided by Roots Lebanon
Pallets used were offered by Al Rifai
All seeds by Robinson-Agri
Picnic Tables provided by Colonel Beer
Screens & sound by Meant4events
Cluster cardboard stand by Unipak
Location: Biel Furn El Chebbak
This event was possible thanks to the embassy of the Netherlands