CHIDIAC P.O.C.C. is an old and established pre-owned car center, the company has its own installements system & needed to look more modern yet extremely friendly and close to the general public in order not lose or intimidate its clients. The logo was crafted to be simple, formal and type-based, respecting the history of the company. However, the messages and persona were toned down and designed to appeal to the average local Lebanese, the main target audience. The persona was dressed in a simple white tshirt and a blue jeans, away from every classification possible, most of the ads and social media posts were created in the native language, transmitting a very clear message: Chidiac POCC is for EVERYONE.